MIT Media Lab
20 Ames Street
Office: +1 617 452 5698
Mobile: +1 617 218 7715
Becky helps to lead the interaction between the Media Lab and its base of industry sponsors, comprised of such corporate leaders as Target, Google, and IBM. In this role she builds on the Media Lab's pioneering role in forging partnership between industry and academia, and explores new models of collaboration that connect the two. Thoughout her career she has examined how consumers and organizations respond to, ignite, and incorporate technological change. Becky has a background in cognitive psychology, consumer behavior research, and high tech product marketing.
Prior to her work at the Media Lab, she was a Product Marketer in Yahoo!'s Connected Life group, and helped to define and market Yahoo!'s products for the mobile platform. She also was a Consumer Research Analyst at Forrester Research in Cambridge, MA and San Francisco, CA, where she analyzed and advised companies on consumer attitudes and behaviors as they evolved through the mainstream introduction of the Internet. Becky holds a BA in Psychology from Wesleyan University and an MBA from the Stanford Graduate School of Business.